Almost a year ago, Maria started at company called Invoca, a B2B company. She was tasked to build their community from ground up. In this episode she talks about what it takes to build Invoca's community. I will give you a hint: 1. Executive Sponsors and Buy-in 2. Organizational buy-in 3. Vendor Selection 4. Customer Relationships 5. Seeding questions and more!
Maria Ogneva, Director of Community and Customer Marketing