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Episode 016 - "Why Start A New Business?" with Special Guest Erica Kuhl

Former VP Community at Salesforce, Erica Kuhl joins Peers Over Beers to talk about her current role as CEO & Founder of Erica Kuhl Consulting. - Community industry not moving fast enough and she can help - All industries are looking at community - Who should do community? (Hint, Erica says all industries can benefit from community) - Four buckets Erica helps companies with communities Budget, program frameworks and total buy-in for communities is important to her when she helps companies. We talk about how customers are first. When you put your focus on the customer experience and customer success the company will see the value over time. Data, data, data is something you should fall in love with!

Episode 015 - "How Did We Get Here" with Special Guest Matt Mecham, Co-Founder and Development Director for Invision Community

We have a great guest joining our podcast today. Mr Matt Mecham, the Co-Founder and Development Director of Invision Community. He joins us from his home base in the UK and we enjoyed the chat so much, we are pusblishing the entire unedited edition. I think when you listen to the podcast you will know why. Matt's insightful journey and story of his career from community developer to Co-founder of Invision is a great one indeed. Plus listening to some of Matt's personal thoughts on today's community manager's challenges will give you a sense as to why he is a sought after resource in our industry. I hope you enjoy and stay safe my friends.

Episode 012 - Part 1 Guest Speaker Blake Etheridge: How He Started TI's Super User Program

We have been away longer than usual, but we have a doozy set of podcasts. This is the first of three, count them, three podcasts with our guest speaker Blake Ethridge. Like Netflix, we will release them all at once! Our original question posed to Blake was to understand how he executed on a super user program at Texas Instruments. However, like many of our conversations, we let the spirit run the show. The good news, we had a great hour discussion about many subjects. In this part 1 episode, we discuss how Blake drove the business need to create a super user program. PS. This was our first "virtual" podcast and I had to do a lot of clean up. Therefore, please forgive some of the audio. :)

Episode 013 - Guest Speaker Blake Ethridge: Building a Super User Program and Creating a 360 Customer View with Community

This is the second of three, count them, three podcasts with our guest speaker Blake Ethridge. Like Netflix, we will release them all at once! Our original question posed to Blake was to understand how he executed on a super user program at Texas Instruments. However, like many of our conversations, we let the spirit run the show. The good news, we had a great hour discussion about many subjects. In this episode, we go deeper into the nuts and bolts of creating TI's supper user program. How the super user program won over business units and created a 360 customer experience. PS. This was our first "virtual" podcast and I had to do a lot of clean up. Therefore, please forgive some of the audio. :)

Episode 014 - Guest Speaker Blake Ethridge: A Vested Interest to Create a Great Customer Experience

This is the last of three, count them, three podcasts with our guest speaker Blake Ethridge. Like Netflix, we will release them all at once! Our original question posed to Blake was to understand how he executed on a super user program at Texas Instruments. However, like many of our conversations, we let the spirit run the show. The good news, we had a great hour discussion about many subjects. In this episode, we discussed how Blake used the success of the community to find more employees and users. This allowed him to find new super users to the program. We learnt how face-to-face meetings with your community members creates a pull effect to your site. Lastly, Michael does a great job summarizing the hour. He created Blake's 4-Phase approach to creating a B2B super user program. PS. This was our first "virtual" podcast and I had to do a lot of clean up. Therefore, please forgive some of the audio. :)

Episode 011 - Chris is Confused! Super User, Customer Advocacy, MVP, Ambassador Programs

Audio File Updates Feb 25, 2020. In this episode Chris admits that the does not know everything about Community Management. We talked about the power of getting your community to help with topics. In this quick and dirty episode we talk about how to build a Super User Program for your community.

Episode 010 - Help Me Believe!

Happy Valentines Day to everyone and what a great way to celebrate this day of friendship by curling up to this week's episode of Peers Over Beers. Chris and I are continuing our discussion on offline events and our focus is on affinity conferences and ad hoc events. What should your community trade show strategy be and how did one look like for us previously. There is fun fun in between, but we end on why should be motivate your customers and employees to get on the community band wagon. All this and more in this week's episode

Episode 009 - Offline Events, When, What and How for Your Community

With last week's episode focused an #CMAD, we pick up where we left off on Episode 007. Chris has a question on when to start offline events for his community. What types of offline events are there and how does one start. We take the case of "user groups" and use Episode 007's BeagleBoard case study. We get into metrics and I think there are many ways to measure, but thanks to Chris for always helping me bring it down to simple terms. In the end, our discussion gives Chris a Eureka moment. Listen for it.

Episode 008 - "Be Empowered to Say No" Your #CMAD Self-Care Cure

Our first recording for 2020, and we are excited to bring you our wit to the fun world of community and digital. Since we recorded on #CMAD day, we decided to devote the episode to its theme of self-care. We talk about our routines, but the discussion turns towards the stressors on community managers today. To sum up; "be empowered to say no". Happy 2020!

Episode 007 - [Case Study] Building Beagleboard.org from The Bottom Up & How You Can Start Your Open Source Community

Chris Detzel didn't know that Michael Sandoval launched two open source communities in his career. In this episode, Michael reflects on his time launching beagleboard.org from scratch. This included the marketing and go-to-market planning. The discussion then turned into a case study on beagleboard.org. Towards the end, there are some simple tips on how one could build an open source community.

Episode 006 - Case Study: Building a Social Brand in Germany from The Ground Up

In this episode, Michael Sandoval and Chris Detzel walk through the case study on how we built a social brand in the German market. We then talked about how this brand was used to help drive more original content and market traction.

© Peers Over Beers 2019